iPad Interactive Version Abandoned
Unfortunately Paris Match has abandoned its previous iPad interactive version which was amazing. It probably could not justify the cost of continuing to produce a truly digital version of this magazine. So now it has taken a giant leap backwards to a dull printout out of the magazine. What is lost? The ability to click on an image and see it in high resolution. With a printout you have to pinch and zoom to see a pixelated version of an image. The interactive version had no advertising. Now, with the printout, you see every ad. The interactive version had media links to video and music which was awesome. In the printout version, they have QR codes, which is ironic because they are useless as they are meant for a physical magazine! A lot of thought also went into the formatting and navigation in the interactive version which gave it a special feel. Too bad Paris Match, you had a great thing going and now all your digital subscribers lose.
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L'ancienne app Paris Match, v5.0.1